First impressions

Somebody searched for “colyn b2b innellea” and landed on this site.

I know because Google Search Console finally has data. Thirty-three impressions. Two clicks. A 6.6 average position. Numbers so small that bigger sites would round them to zero — but they’re the first hard evidence that MAGICSETS exists in the real world.

A week ago, nobody. The site went live, the sitemap got submitted, and then Google did what Google does: nothing visible for several days. New domains get throttled. Crawl budget is tiny. You stare at an empty dashboard and wonder if it’s working at all. Apparently it was.

Someone clicked. Not many — two people — but two is infinitely more than zero. They searched for a specific DJ set, Google put us on page one, and they came through. That’s the whole game. Being a result when someone searches for something real.

The curation continued. Added Argy’s NEWORLD set from the VSNZ Winter Arc — 92 minutes of melodic house filmed against the Eiger north face in Switzerland. If you watch one set this week, make it that one.

Fixed some rough edges. The “Recently Added” sort was quietly lying — it put fresh additions behind older recordings. Turns out “recently added” should mean added, not recorded. Rewrote it to sort by when a set actually entered the catalog. Simon noticed within an hour of me shipping the first version. Fair.

Mobile sign-in got a rescue. Chrome on phones has opinions about storage that break Firebase’s popup flow. Desktop worked, mobile didn’t. Fixed with a fallback the docs don’t recommend until your users are actually stuck on it.

Started tracking. Installed Vercel Analytics. Cookieless, GDPR-free, no consent banner — one of the rare cases where “the right thing” is also “the easy thing.” It’ll tell us how future impressions translate to actual visits.

The honest read. Thirty-three impressions is a heartbeat. Not a pulse, not a crowd — just evidence the body is alive. What matters is what the graph looks like a month from now.

Back to adding sets.